Our Values, Mission & Vision

Our Values, Mission & Vision

Our Values

We want to make Barcelona a better city for people to live in and a better city for people to visit. It is our responsibility both as citizens of Barcelona and a local tour operator.

With this aim we are the first world tour operator to meet Biosphere Responsible Tourism Standards and, in accordance with our Responsible Tourism Policy, we are actively working towards a sustainable development of tourism and looking after people, cultural heritage and the environment.


People are the fundamental core of our activity. We inspire and train our employees to help us provide high quality tourist services and implement best practices in sustainability.
We support social initiatives with the fundamental participation of our team. We have a microgrant group and each year we choose the NGO we want to support. We organize specific events such as walking tours to support the Marató TV3.


We are patrons of Santa Maria del Pi and give support and promote its crowdfunding project. The project is financing the basilica’s restoration works with the entrance fees of this beautiful gothic 14th century basilica.


We promote local sustainable shops and restaurants. From a centenary cafe, to a Slow Food farm-to-table restaurant or clothing designed and made in Barcelona. You can find some shops, services and ecological products in Barcelona’s ECO-map.


We use a whisper radio-guide system for our group tours. Radio-guides ensure everyone can hear the guide perfectly while protects neighbours and passersby reducing noise pollution.
To reduce emissions from transport we are using low emission vehicles: our Daily Tours Bus uses a Euro 5 engine and we prioritize hybrid taxis. Public transport can be easy and comfortable: we travel by the AVE high-speed train for the Dalí Museum & Girona Tour.
We recycle. Our brochures are made of 100% recycled paper, certified by FSC Forest Stewardship Council. We provide a bin to recycle plastic bottles and cans in the Daily Tours Bus.

Biosphere Responsible Tourism + GSTC BGB


We are the world’s first tour operator to meet Biosphere Responsible Tourism Standards. The label certifies tourism businesses and destinations that are committed to the sustainable development of tourism. The organism that promotes Biosphere is the Institute of Responsible Tourism, internationally recognised by the Global Sustainable Tourism Council.

We are members of Barcelona Sustainable Tourism to help promote sustainable and responsible tourism in the city. Barcelonais the first city in the world to become Biosphere World Class Destination.


Our Mission and Vision

“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption of our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favour. He is doing us a favour by giving us the opportunity to do so”.

Mahatma Gandhi

Our clear Mission

Barcelona Guide Bureau (BGB) is a well-established travel agency that specialises in providing a wide range of fascinating tours in and around Barcelona and Catalonia. Our clear mission is to deliver high quality tour services with professional guides to ensure that the expectations of both our individual clients and travel agent clients are met.

Our unique Vision

  • BGB and Sustainability: It is our responsibility to ensure the sustainable development of tourism and make Barcelona a better city for people to live in and a better city for people to visit. With this aim we are working to minimise our environmental impact and promote our cultural heritage.
  • BGB and evolution: At Barcelona Guide Bureau, we are conscious that as a business we must not ‘rest on our laurels’. Therefore, we are continually committed to promoting commercial activity, further improving our processes and enhancing our internal structure. We realise that this will enable us to not only further expand our business but also meet all of the new challenges as they arise and continue to provide an outstanding service.
  • BGB and continual improvement: The fundamental core of our activity is people. Therefore, at Barcelona Guide Bureau we constantly work at improving all of the different areas that might influence our job roles. We aim to achieve a balance within the two distinct Barcelona Guide Bureau job descriptions (Guides and Internal management). And so we strongly encourage continuous training to improve our performances. In particular, we place special attention on smoothly integrating our new employees and ensuring that everyone at Barcelona Guide Bureau receives both personal and professional development of the highest order.
  • BGB and leadership: Barcelona Guide Bureau is one of the leading companies in our sector. We are proud of this position and determined to maintain it. To this end, we are committed to working harder to strengthen and increase our relationships with the various different stake-holders. We continually aim to create stronger relationships that should in turn result in an even more effective tourism sector.